DIGITAL PRESENCE CHECKLIST

One of the top ways to build your online presence is to create and grow an email list. An email list will enable you to engage with current and potential customers on a daily, weekly, or monthly basis. 

With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence.

The first step to showing up online when people are searching is to master SEO.

 Overall, your brand or company's goal is to make money. But before you can make money, you have to create value and be customer-centric.

One way to create value is to provide educational, free content online. Not only is this helpful for your customers, but it'll also improve your online presence.

In order to show up online, you have to be active online. This includes regularly posting to your owned properties, including your website and social media accounts.

Once you get started with a few tactics to build your online presence, it's critical you analyze your results. I would suggest testing your strategies so you learn what works and what doesn't.

 When new social media or popular websites emerge, be an early adopter. There are many benefits to being an early adopter.

First, if you're an early adopter, there's less competition. Second, most of these websites start out free and have high engagement rates.

Being on social media is a necessity in this day and age. In fact, in 2019 there are now 3.2 billion people on social media globally, so social media is a key tool for reaching your intended audience on whichever platforms they prefer.

Not to be repetitive, but again, to show up online, you have to have a website online. Besides social media, one of the first places people will go to find out more about your company is your website. Your website is where you can show off your brand through colors, fonts, text, video, and images. You'll appeal to your buyer persona's pain points and present a solution to their problem.

 The more content you produce, the more opportunities you have to show up online. Having an online presence is all about showing up in search engines, on social media, and other sites 

A faster solution to building an online presence is through online advertising. If your ad shows up in the top search results, you'll build brand awareness and increase your visibility online. You can advertise on search engines like Google, Yahoo, and Bing. Additionally, you can look into social media advertising. Facebook, Instagram, and YouTube are well-known for their advertising options.

When you're building an online presence, remember to be competitive. Look at what your competitors are doing and discuss whether or not that's a good strategy for your business, as well. You can also use your competitors to see what they're missing. Is there a gap they aren't filling? What information do customers want that your competitors aren't providing?

Developing relationships with those in your industry is an important way to build your online presence. For instance, if you have a relationship with blog writers or podcasters in your industry, they might feature you in their content. Perhaps they'll ask you to guest post or appear on their podcast.